Thats it!

Haha “This is a new song we’re doing, it’s called Coldplay 2.6. It features 7 chords. None of our competitors have it. Jony Ive designed it. It’s in the key of iMinor.”

haha he is doing another song.  Maybe he will ‘go to lunch’

Chris Martin from Coldplay is playing.

Coldplay!

“Now, we started doing this music stuff because we love music. Whenever we have these events, we like to remind ourselves of why we do this, and there’s no better way to do that than to ask one of our favorite artists to perform. We did that and he accepted.”

“iOS 4.2, HDR photos, Game Center. And Apple TV — a phenomenal way to watch movies and TV. So those are the products we have to launch today. They’re all rolling out, some today, most within 4 weeks.”

“So here’s what we talked about today. New iPods. New Shuffle. New Nano… so small and compact that it’s wearable. New iPod touch. The strongest iPod lineup we’ve ever had. And a new iTunes, with iTunes Ping. We think this is going to be very popular, very fast. And, it’s on your iPhone and iPod touch.”

“You’re going to be able to be watching a movie, push it to your TV, and finish watching it there. You’re going to be able to push photos from your iPad to your TV… it’s going to be pretty cool.”

You can choose where to view a movie!

AirPlay, stream stuff from iOS to Apple TV

Playing a slideshow from ‘Steves Mac’

It can find your computer on the network and load media from it!

“I can watch any one of these movies. This is by far the best implementation of Netflix too. It’s easy to use and the quality is great.”

Now streaming episode of Glee.  Looks really good

demo!

“This gives you a feel for Netflix. And, my own computer, I can get in there and listen to my content or anything else…”

“And you can see the tomato meter up there for the first time.” Oh nice, Rotten Tomatoes integration, including reviews!

Not a large iOS

“You can also watch anything you want on YouTube. You can get photos from Flickr and MobileMe. And you can stream content from your computer.”

“In addition to renting, you can also stream Netflix.”

“Remember, these are commercial free. Now this is a big step for some of the studios to make. So we have ABC and Fox. We think the rest of the studios will see the light.”

.99 HD Movies to Rent

99c HD SHows

“You stream content from your computer if you want to. There’s no syncing required. Stunning photo slideshows. And, it’s silent cool and tiny.”

“It’s all rentals and you don’t store anything on it — you just rent them

“It’s got a great remote. It’s about movies and TV shows — it’s all HD when the content is available. We’ve gone to the rental model for this — you rent everything.”

Has ethernet and 802.11n wifi

New Apple TV 1/4th the Size

“People don’t want to sync” This should be cloud!

OOOps apple TV

Taking about iTV!

New iTunes Icon

Demo!

All this following stuff with Ping.  Looks alright.  Apple are making a huge deal about privacy

“You can get customized top ten charts of just what people are downloading that you follow.”

“Built right into iTunes is Ping — you see all your recent activity. Here’s a post from an artist — Lady Gaga. You can find people just by typing in their name. If they’ve said ‘you can follow me’ you can follow them with just a click.”

“In iTunes 10 we’re announcing Ping — it’s a social network for music. It’s like Facebook and Twitter meet iTunes. It’s all about music.”

“Of course we have Cover Flow, and we have the iTunes store. Now one of the biggest things we focused on with iTunes is discovery. How do you find out about new stuff? People are always asking, what are my friends listening to? What are my favorite artists up to? There must be a better way.”

Apple made iTunes 10 more ‘elegant and simple’

“Now, as you know iPods are part of a great duet with iTunes. iTunes is pretty remarkable. People have downloaded 11.7b songs from iTunes. Over 450m TV episodes. 100m movies, 35m books. 160m accounts with credit cards and 1-click. It’s the number one online media store in the world.”

Some ads are playing … will embed as soon as they’re on youtube

Available next week!

“It is now in the iPod touch. The A4 chip, the same that powers the iPhone. 3 axis gyro, iOs 4.1… and a front facing camera and FaceTime.” Big applause.

“The new iPod touch has our amazing Retina Display in it. 4x the pixels at 326 ppi, 24 bit color, LED backlit.”

“The iPod touch outsells Nintendo and Sony portables combined! It’s got over 50% marketshare for portable gaming worldwide. And over a billion and a half games and entertainment downloads have been made just for the iPod touch alone.”

“The touch has been a remarkable product for us. It’s become the most popular iPod. People call it an iPhone without the phone — it’s also an iPhone without the contract!. But it’s also become the #1 portable game player in the world.”

“Six colors total. “It’s still amazing to hold this much music in your hands. It sells for 9 for the 8GB version, 9 for the 16GB version… so that leaves the iPod touch.”

Demo time

“The next generation we took it to aluminum, third generation…” Nothing? “The fourth generation… so what can we do to make this better? We’d like to make it smaller, so we eliminate the clickwheel, so we need to make it touch based, and then we make it multitouch.” “The new iPod nano has multitouch” It’s like a tiny iPod touch!

Touch based iPod Nano!

NEw iPod Shuffle!  -   2gbuffles

Now on to the iPods

Multitasking, Airtunes and Folders

Printing on iPad in iOS 4!

Showing off Game Center

25,000 iPad Apps

Game center in iOS 4.1

“We’ve fixed a lot of bugs, proximity, Bluetooth, iPhone 3G. Secondly, we’re introducing high dynamic range photos, HD uploads over WiFi, TV rentals…”

“Today we are releasing iOS 4.1″

6.5 billion apps sold, 200 every second!

Steves talking about the new stores

The Live Stream is up. All we see is a guitar but all wall change soon. Link Here

Welcome to our liveblog!  We have now set it up.